GreenFi, a US-based climate-focused fintech, has officially launched following a $17 million seed funding round, supported by a number of unnamed investors.
The start-up was born out of Mission Financial Partners’ (MFP) 2024 acquisition of the consumer fintech division of environmental finance firm Aspiration. MFP is led by Tim Newell, former head of consumer fintech at Aspiration and a former Tesla executive.
Initially intended to continue under the Aspiration brand as a standalone neobank offering sustainable financial products, the company announced a rebrand last month to GreenFi, saying the new name “better reflects our mission of sustainable banking and investing”.
Under Newell’s leadership, GreenFi currently provides checking and savings accounts, investing, and mobile banking services with a sustainability focus.
The $17 million capital injection will support the rollout of new financial products in “the coming months”, including climate-conscious credit cards, green loans, expanded impact investment options, and higher-yield savings accounts.
This article is from Fintech Futures