Dubai, United Arab Emirates: YJOZ, the groundbreaking rental platform founded by Emirati businessman Yousif bin Saeed Lootah, is on a mission to redefine sustainable living through sharing for everyone. In line with UAE’s sustainability goals, the application empowers users to embrace a more mindful and environmentally conscious lifestyle with an array of items for rent.
YJOZ provides diverse products ranging from ultra-luxury yachts and jet planes to daily essentials, such as tools, toys, camping gear, etc. Approximately four billion people worldwide now belong to the “consumer class”—the group of people characterized by diets of highly processed food, have higher levels of debt, and lifestyles devoted to the accumulation of non-essential goods. This number is expected to grow another 113 million this year. This means mounting waste, harmful pollutants and exhausted natural resources.
The carbon-intensive nature of overconsumption plays a central role in driving climate change. The production, transportation, and disposal of goods involve substantial greenhouse gas emissions. These greenhouse gases trap heat in the atmosphere, causing the Earth’s temperature to rise.
By breaking down traditional ownership barriers and fostering a circular and sharing economy through rental access to a wide range of products, YJOZ aims to benefit both individuals and the planet.
Yousif bin Saeed Lootah, Founder and CEO of YJOZ, says, “It is important to recognize that sustainability encompasses more than just eco-friendly products. At YJOZ, we are committed to creating a community that values conscious consumption and shared experience and brings together people around a common goal of reducing waste and living more lightly on the planet.”
This article is from Zawya